Hitman Cannabis
Brand Identity Design, Packaging Design, Copywriting
Introducing Hitman, a new cannabis brand that redefines the standards of infused products. Crafted with precision and care, Hitman offers a premium selection of high-quality cannabis blends designed for discerning consumers. Each product is infused to enhance flavor and potency, ensuring an elevated experience every time.
The brand centers around the unseen Hitman. The logo visually brings the eye of the Hitman and the burning red of the end of a spliff into the product name.
The brand mission statement needed to be a clear, concise encapsulation of both the brand identity and the end-goal of the product itself. Aim High allowed the tag line to feature prominently on all marketing materials, offer the Hitman a voice (and objective), as well as a statement on the products themselves.
Brand mythology immediately jumped out as an opportunity to add depth and mystery to the brand, with the opportunity to tease out additional brand extensions, activations, or pos programming.
The company is Massachusetts based, so the iconography nodded to the old world, the mystery of the unknown, witchcraft, and the ominous awareness of the hitman, without a face to the name.
