Featured on The Dieline

Inspired by the Gin Craze that swept Britain in the first half of the 18th Century and the temperance art it influenced, Origin brings modern flavours and flourishes to traditional distilling. Unregulated gin production in London led to over 7000 gin shops, producing often toxic spirits as gin became synonymous with death. Madame Geneva became a colloquial term for gin – the matriarch of intoxication and destitution. Origin is the descendant of Madame Geneva: the scioness and successor.